About Us

FemForward celebrates women’s leadership in Malaysia and globally. Fem represents Female, and Forward reflects forward-thinking women who lead with purpose and impact.

Aligned with the 2026 International Women’s Day theme, “Give to Gain,” FemForward supports women through connection, recognition, and shared growth.

We honour female entrepreneurs, technopreneurs, philanthropists, and single mothers, providing a trusted platform to connect, collaborate, and amplify their voices within a growing women-led community.

Beyond awards, FemForward delivers forums, roundtable discussions, workshops, podcasts, and marketplace opportunities, connecting industry leaders, policymakers, and communities.

Moving women forward—together.

Organiser:

Managed by:

JOYLINE CHAI

PROFESSIONAL/TECHNICAL QUALIFICATIONS:

ESG Association of Malaysia, Vice President 2022 2025

ACADEMIC QUALIFICATIONS:

Bachelor (Hon) Degree of Accounting and Finance

AREA OF EXPERTISE:

Utilising Sustainable Development Goals to help SMEs to create long term planning on a sustainable framework.

SCOPE OF TRAINING SERVICES:

Sustainability and Supply Chain in Corporates.

CONSULTATION EXPERIENCE:

Joyline is a skilled trainer experienced in delivering effective onsite and virtual training across industries.

ZALINA JAMALUDDIN

Zalina Jamaluddin serves as the Vice-Chairman of SPE Kuala Lumpur Section for 2024-2025 term and MICCI PPSC Decarbonization Sub-Committee Convenor. Currently, she serves as the Head of Decarbonization at Hibiscus Malaysia, overseeing assets in Malaysia and Vietnam.

With 25 years in the industry, she held key roles at Hibiscus Petroleum, Talisman Energy and ExxonMobil Malaysia. She is also a founding member and VP of Oilfield Services of the Malaysia Petroleum Resource Corporation (MPRC) and Chief Business Development Officer of Asia School of Business, a collaboration between Bank Negara Malaysia and MIT Sloan School of Management, USA.

She graduated with a BSc in Chemical Engineering (Cum Laude) from Cornell University, New York with certificates in Stanford Energy Innovation and Said Business School. She holds a certificate in coaching (ICF) and is active in coaching and mentoring young professionals.

Sharon Loh

Sharon Loh is a visionary Director, Group Marketing and Brand Communications at Pekat Group Berhad, a dynamic force driving smart technology innovation across Malaysia's power generation, distribution, protection, and new energy sectors.

She is a seasoned marketing and business strategist with a distinguished career spanning multinational corporations and the high-growth sustainability industry. Sharon brings a proven ability to architect impactful brand narratives and deliver exceptional results.

Now, as Director, Group Marketing and Communications at Pekat Group Berhad, Sharon is leveraging her extensive experience and strategic vision to spearhead the brand marketing landscape. She is shaping the narrative for the company and its diverse business pillars – including Power Generation, Power Distribution, Power Protection, and New Energy & Innovation.

Dianah Athirah

Dianah Athirah serves as Associate Business Strategy Specialist at McDermott, a leading provider of engineering and construction solutions for the energy industry. With nearly a decade of robust experience spanning business strategy, business development, marketing and communications, she currently focuses on identifying and developing strategic business opportunities across Southeast Asia.

Dianah has worked across diverse industries including oil & gas, exhibitions, lifestyle, consulting and education. Her background in marketing and communications gives her a unique perspective on business development, combining strategic insight with hands-on execution.

She brings both creativity and structure to strategic initiatives. She is passionate about forging meaningful partnerships, driving local content initiatives and contributing to sustainable energy growth in the region.